Have you heard about the Museum of Failure?
If you haven't, here's the story: Dr. Samuel West wanted to show that failure is a normal part of innovation. So he gathered sixty-something of the world's best (worst?) failed innovations and put together a museum. And it. Went. Viral.
I loved the idea so much that I immediately wrote to Samuel West and asked if he'd meet with me to talk about the museum. And guess what! I'll be touring the museum and recording an interview with him at the end of June, in the lovely city of Helsingborg.